Sunbase — Brand World
In Collaboration with Ravageadam Design Studio
A sun care identity designed to make daily protection feel softer, more desirable and naturally connected to modern beauty routines.
(About)
Sunbase was developed as a sun care brand designed to make daily protection feel more desirable, intuitive and connected to beauty. Rather than following the clinical language often associated with sunscreen, the project explored softer forms, tactile finishes, warm color and a playful visual system.
From the identity to the packaging and product design, every element was created to make sun protection feel effortless, recognizable and naturally at home within an everyday skincare routine.
(Categories)
Logotype
Monogram
Product Design
Packaging
The project began by rethinking how sunscreen could look and feel within the beauty category. Instead of relying on clinical codes, the creative direction focused on softness, tactility and simple forms that could make the product feel more familiar and enjoyable to use.
Timeline:
Three Months
Service:
Brand World
Across the identity, packaging and product design, each detail was developed as part of one cohesive system, creating a visual world that feels bright, approachable and distinctly Sunbase.
A Complete Sun Care Identity Shaped Across Branding, Packaging, Product Form And Visual Direction.
A playful sun care system shaped through soft forms, tactile details, warm color and a contemporary beauty-led visual language
