La Mercería de Yoya — Brand World
A heritage haberdashery identity reimagined through cross-stitch graphics, familiar craft objects and a more contemporary visual language.
(About)
La Mercería de Yoya was refreshed to honor the history of a family haberdashery open since 1940 while introducing a more contemporary identity. The logo was reinterpreted through a cross-stitch inspired system, creating a visual bridge between heritage and a more current expression.
Across the identity and packaging, buttons, thread, scissors and needles became part of the visual language, reinforcing the craft character of the brand in a playful and recognizable way.
(Categories)
Logotype
Monogram
Packaging
The project began by translating the world of sewing into the brand itself. The logo was reworked through a cross-stitch inspired system, while buttons, thread, scissors and needles became recurring graphic elements across the packaging and wider identity.
Timeline:
Three Months
Service:
Brand World
From there, the packaging system introduced more dynamic formats and new ways of presenting button catalogs and collections, making the brand feel more playful, useful and adaptable.
A Heritage Identity Refreshed Through Cross-Stitch Graphics And Familiar Haberdashery Details.
A contemporary haberdashery identity built from cross-stitch graphics, sewing objects and a playful reinterpretation of traditional craft.
