SB Joaillerie — Brand World
A refined jewelry identity rooted in heritage and craftsmanship, shaped by historical references and a timeless contemporary sensibility.
(About)
SB Joaillerie was developed as a contemporary jewelry brand rooted in heritage, craftsmanship and the beauty of objects made to endure. The creative direction drew from handwritten letters, engraved monograms, antique seals, heirloom pieces and historical decorative arts, reinterpreting these references through a refined contemporary lens.
From the custom logotype and monogram to typography, color and imagery, every element was considered to create a visual identity that feels elegant, intimate and timeless.
(Categories)
Logotype
Monogram
Web Design
Packaging
The visual identity was designed to feel both inherited and contemporary. Engraved details, traditional monograms, handwritten forms and antique jewelry shaped the creative direction, reinterpreted through a more restrained graphic approach.
Timeline:
Five Months
Service:
Brand World
Across the logotype, monogram, typography, color palette and imagery, each element was developed to feel connected, creating a cohesive world with character, elegance and lasting relevance.
A Complete Visual Identity Shaped Through Typography, Monogram, Color And Image Direction.
A visual identity where historical references, refined typography and contemporary art direction come together to create an elegant and timeless world.
