Saie — Social Media

For Saie, we created a reel entirely by hand in collaboration with Wave Hello Studio. Each photograph was individually cut, scanned and assembled into a tactile stop-motion–style animation, allowing the final piece to retain the texture and irregularity of the physical process.

Rather than aiming for something overly polished, the direction embraced imperfection, rhythm and movement, creating a reel that feels editorial, playful and visually addictive while still remaining closely connected to Saie’s visual world.