Rocco's — Brand World
In Collaboration with Ravageadam Design Studio
An Italian-inspired identity shaped by nostalgic references, bold typography and a warm contemporary visual language with character.
(About)
Rocco's was developed as an Italian-inspired gelato brand where tradition, character and contemporary design come together. The creative direction looked to classic cafés, old packaging, painted signage and everyday Italian food culture, reinterpreting these familiar references through a bold and distinctive visual language.
From the logotype and typography to packaging, color and spatial applications, every element was designed to create a brand world that feels warm, recognizable and full of personality.
(Categories)
Logotype
Monogram
Product Design
Packaging
The project began by exploring the visual language of traditional Italian cafés, gelaterias and food packaging. Rather than reproducing these references literally, the creative direction focused on their warmth and familiarity, translating them into a contemporary brand system.
Timeline:
Three Months
Service:
Brand World
Across identity, packaging and physical applications, each element was developed to feel connected, creating a cohesive world that balances nostalgia with a bold modern presence.
A Complete Identity Shaped Across Typography, Packaging, Color And Visual Direction.
A warm and characterful identity where Italian nostalgia, bold typography and contemporary design come together in one cohesive visual world.
